5 rendering mistakes to anticipate in 3D exterior architectural visualization

A professional visualization company always offers a review period where the clients can ask for a free revision for anything on the CGI that doesn’t meet their expectations. Unfortunately, many property developer companies are not even aware of what they should review. As a result, the review period would not be utilized optimally.

Most companies will only review the basic things such as proportionarchitectural details, and materials. Meanwhile, most rendering artists would have executed them carefully. For a sharper review, here are some common mistakes in the architectural visualization that may make the exterior CGI less impressive. Use the list as guidance when reviewing the results from the services your company invests in. You can also use the list to prevent the problems since the beginning of your contract.

1. Unmatched ambiance

The ambiance of the architectural CGI will psychologically affect anyone who sees it, especially the people who are considering purchasing the property. By setting the right mood, the visualization will effectively convince them to seal the deal.

Sometimes the 3D artists fail to render the right atmosphere on the visualization. Unfortunately, when the scheme doesn’t match with the design concept of the property, the CGI will not be psychologically impressive. For example, imagine a secluded luxury villa by the mountain being rendered with a flashy atmosphere and too many colors. It will surely give a better feel if the rendering is set with a serene color theme.

This kind of mistake is easily preventable if you discuss the matter well with the 3D artists at the beginning of the contract. Explain the design concept and the ambiance you expect on the visualization. But even if you have done so, it is still necessary to check it again later when they deliver your final images.

2. Wrong neighborhood

The surrounding environment may not matter for the property your company develops. Even so, don’t make it an excuse to ignore where your 3D artists put your property at. Sometimes, different environments may affect architectural images differently, especially if it is exterior visualization. For example, a hotel located on a busy road would look differently if modeled in the middle of a suburb.

Some rendering artists like using a dramatic city or sky as a background. Although it looks wonderful, these elements might steal the spotlight instead. Bear in mind that the visualization should focus on the property. Hence, a simple environment would be a better choice.

Before the 3D modeling process starts, you might want to provide complete information about the site of your property, including the photographs and the coordinate location. Although you can’t expect accurate modeling for the neighborhood, you can at least expect a similar situation.

3. Odd angle

Perspective matters a lot in property visualization. When it comes to exterior rendering, the angle chosen can be vital. The best angle to take is the one that highlights the best features of the property. However, it should also be a natural point of view.

Choosing an odd angle to render may result in an awkward look. Sometimes, it even causes a disproportionate look that ruins the perception of size. Your property CGI should be clear and comfortable to look at. It doesn’t have to be in a human’s eye level, especially if the property is a high-rise building.

If you find such a problem with your exterior architectural visualization, you should ask a revision for it. An odd-looking image will not impress anyone, which may decrease its effectiveness in your company’s marketing activity. If possible, ask your visualizer to capture the angle first for your approval before rendering it again.

4. Awkwardly-arranged components

Besides the property itself, an architectural visualization needs some extra components to make the ambiance feel alive. These components can be a few people, cars passing by, lamps, vegetations. However, it requires a good sense to arrange all the components harmoniously. If there is any component that doesn’t support the grand theme, it may distract the whole image.

Most rendering artists use graphic images to use as templates for some of the components. These also can be problematic considering that they may have different color themes, resolution, and perspective angles. Scaling and positioning are also crucial to avoid them looking out of place. If not carefully executed, you will see that such components would fail to blend in with the whole image.

5. Unnatural refraction and reflection

Shiny materials are tricky, especially the translucent ones like glasses and water. There must be some refraction, reflection, and even glistening effect to make them look realistic. Everything should be on the right level. A glass that is too transparent or a mirror that reflects too flawlessly will make the visualization look unnatural. The light setting also contributes to the textures of these shiny materials.

Unfortunately, such kinds of materials are indeed not easy to render. There is a chance you might spot some mistakes even from an experienced visualization. If you do so, try explaining it clearly to your visualizer why the textures look odd, so they can revise those accordingly as you expect.

You can also avoid such problems to happen by looking at the company’s portfolio before deciding to hire them. At the portfolio, you can see their rendering quality, including the way they set reflection and refraction.

Many people underestimate such mistakes. Little did they know that these things can significantly affect the aesthetic of the images. If you spot these mistakes on the exterior visualization you ordered, do not hesitate to ask for a revision. Once you receive the revised version later, you will see how much it may improve the resulting quality. Your architectural CGI might be more effective in serving its purposes.

When reviewing your exterior visualization, pay attention to the overall look first. After that, change your view by taking a closer look at each element. Knowing what to anticipate can be helpful to enhance the beneficial value of the project your company invests in. Besides looking for one of the results, you can also prevent such problems from occurring in the first place by simply communicating it with the 3D rendering company you hire.

10 tricks for more effective product visualization

Product visualization is essential in the business of product development and marketing. Thanks to digital technology, product visualization is now much easier to accomplish and higher quality than it was in the past. CGI visualization is now an essential step for any product.

Nowadays, it seems like every company uses product visualization. With such popularity, it is more difficult for your products to stand out in the market. Companies require hyper-realistic product visualization with beautiful aesthetics to increase its effectiveness. Here are some tricks worth trying to reach such goals:

1. Find the right angle

Sometimes, you get a chance to show only one image to draw people’s interest in your product. Hence, you need to find the best angle to display your product. It can be the angle where all the features are visible or one where you can highlight the best features of your product. It is important to show a product’s best angles on advertising material because it is this media that will catch people’s attention first.

2. Manipulate lighting

One of the best things about CGI is that you can customize the lighting in the rendering. Photography can do this too, but it is difficult and limited. Many people do not realize it, but a clever job manipulating the lighting of a rendering can make a product look a lot more attractive. On the contrary, a poorly shaded rendering will make your product look dull. When looking for a 3D artist to provide product visualization services, observe how they arrange the spotlights and shadows in the product model.

3. Fine tune the texture

Texture is the most crucial element to make a product CGI look realistic. If possible, ask your 3D artist to avoid using common texture templates. Instead, each surface should be edited manually to mimic the feel of the actual material. This trick is especially important for tactile products like furniture or wearable goods, where the materials define the comfort and quality of the products.

4. Visualize the inner parts

If your products have layers inside that determine the quality of the product itself, you should show them off. You can make a section from a 3D model of your products and show all the layers from the side. Another trick to visualizing a product’s inner layers is by breaking it apart layer-by-layer for a clearer view of their order.

Products with mechanical or electrical engineering also look great with this kind of visualization. Such visualization helps people to realize that inner quality is far more important than the beauty of the external casing.

5. Design engineering simulation

To take a product visualization to the next level, one can make an animated visualization instead of just still images to showcase the inner parts of products. The animation can show how the parts are being arranged, or how the system runs when the product is operating. Both animations convince people that the product has clever engineering to deliver the best performance.

6. Eye-catching videos for social media

Brand recognition and public engagement are important for business. Thus, in modern times, a company or product’s social media presence is important to its success. An enjoyable video posted on your company’s social media accounts can be an effective tool to reach people. The animation could be funny, relatable, or interesting in a way that promotes your product or brand identity.

7. Bring it to augmented reality

Develop an app and allow your 3D visualization to come to life so that people can experience products through the screen of their smart device. Imagine people scanning a furniture catalog and instantly testing the suitability of different tables in the middle of their house simply through Augmented Reality. AR helps consumers get a true sense of your products and decide which one is most suitable for them.

8. Photomontage

Another way to make your product look realistic is by making a photomontage with it. Photomontage is a practice which places a product visualization rendering within a real photograph. The combination shows how the product blends into a real environment. Products that could be effective in a photomontage are furniture, vehicles, wall decor, and many more.

9. 360 View

Do not waste the 3D modeling that your visualization artist has created. Instead, make a 360 view on your website where people can tilt and rotate the model any way they like. Zoom features can be added to enhance the experience. Interactive features like this on your website can increase engagement, leading to sales generation.

10. Interactive customization

It’s beneficial to include a feature on your website where customers are free to customize your products any way they like. Customization option may include choice of color, design patterns, material and more. Interactive customization is an especially effective marketing tool for customizable goods like merchandise and fashion apparel. If possible, combine the feature with a 360 view to enhance the experience. Your products and brand will appear more attractive and credible to consumers.

When executed nicely, product visualization can bring huge benefits to your business. The more effort and creativity you put in it, the better benefits your company may receive. Therefore, it is important to hire the best 3D visualization company to create a CGI visualization of your products.

With our many years of dedication and experience in the product visualization field, we are confident that we can deliver you the visualization that makes your product stand out from its competitors. We can even make suggestions on what kind of visualizations to offer which will suit your business goal the most.