Showcase your products in the most stylish and suitable environment.
What does 3D product rendering do if it doesn’t save your precious time?
Traditionally a manufacturer order prototypes to see how an object with different colors, materials, and textures would work while working on a project and trying out many design options.
A 3D lifestyle showcases the product in a certain environment. These could be home and public interiors or outdoor spaces, depending on the type of product you offer. For example, to show that the object is versatile, our CG artists can create several interiors to display it in different scenarios. This approach works perfectly for minimalistic furniture, such as a table that can be effectively used as a dining table or a home office desk.
Our interior design rendering portfolio ranges from residential or commercial room sets to ready scenes that showcase a product in a virtually decorated room environment.
Some may be concerned that ready-to-use 3D scenes prevent roomsets from looking authentic. Therefore, product lifestyle features in terms of customization are very important. This makes it possible to get awe-inspiring lifestyle renderings tailored to a specific audience’s taste.
Through customizing, the customers’ emotions can be triggered differently, depending on your goal – from calmness, serenity, and warmth, to energy, joy, or boldness.
Each room set can be easily changed by style and color. Even when using ready-made 3D scenes, they can be adjusted specifically for a certain product.
For example, 3D artists can mute the room’s color palette to make the main object or part of furniture stand out more and change the textures of the items in the 3D room. They can also show the same item in different interior styles to showcase how universal it is.
In terms of usage, the product lifestyle tends to be very multipurpose. A 3D room set is a universal type of imagery — first, it works for print and online catalogs.
It is also suitable for outdoor advertising and print collateral materials like brochures, banners, business cards, etc. Moreover, lifestyles make great content for social networks with a strong visual aspect, such as Instagram and Pinterest.
Additionally, 3D rendering is a flexible and reusable option that could be easily tailored for motion solutions. Modern e-commerce vastly grows and uses new sales tools like shopping VR, AR apps, and 3D configurators.
These new solutions require many highly photorealistic product lifestyles made in different colors and design options so buyers can customize their purchases.