Is digital transformation worth it?
“I’ve decided on the spot” is rarely how an average customer is buying a product. Before they turn into a paying customer, there are important considerations that need to be taken into account.
What is much more interesting, is that upwards of 85 percent of your average customer’s buying process takes place at home while they have either a smartphone or computer on hand.
Thus, there is the need to provide your customers with online tools. These tools will lead to well-informed decisions of your customers. Your static product images need to be turned into vibrant, visual content in lifelike settings. This will not only provide an experience much more connected to reality and less to fiction but would also leave a memorable and lasting impression.