Professional CGI Services. See What We're Up To on Social Media
Lifestyle
Rendering
Services
Mood and ambiance
What is a product lifestyle if not a perfect embodiment of emotions and mood? Since it’s a realistic scene with thought-out light, a perfectly balanced color palette, and a lot of nice details, it creates a certain ambiance and a strong visual message. A professionally done lifestyle has the power to sell a product without the aid of copywriting or intensive marketing.
A World of Visual Delights
A product is best understood when placed in a natural setting. Lifestyle rendering creates carefully designed scenes that showcase products as they would appear in real-world environments. From the arrangement of surrounding elements to the way lighting interacts with surfaces, every detail is considered to enhance the product’s presence and purpose.
Mood and ambiance
What is a product lifestyle if not a perfect embodiment of emotions and mood? Since it’s a realistic scene with thought-out light, a perfectly balanced color palette, and a lot of nice details, it creates a certain ambiance and a strong visual message. A professionally done lifestyle has the power to sell a product without the aid of copywriting or intensive marketing.
A World of Visual Delights
Step into a captivating realm of 3D lifestyle scenes, where reality and imagination converge in breathtaking harmony. Experience the wonders of cutting-edge technology as these lifelike environments transport you to mesmerizing worlds. From futuristic cities to serene nature escapes, indulge your senses and witness the extraordinary. Discover the next dimension of visual storytelling with our immersive 3D lifestyle scenes. Welcome to a realm where dreams come alive, and possibilities are limitless.
Placing Products Where They Belong
A 3D lifestyle rendering places a product in a carefully designed environment, making it easier for customers to visualize how it fits into their daily lives. These environments can range from home interiors and commercial spaces to outdoor settings, depending on the product’s purpose and target audience. By using photorealistic CGI, brands can create highly detailed scenes that highlight product features, materials, and functionality in a way that static images or plain backgrounds cannot achieve.
Got Questions? We’ve Got Answers
Learn more about how we work and what we offer. From project details to delivery – we’ve got you covered.
What is lifestyle rendering, and how is it different from standard product rendering?
Lifestyle rendering places a product in a realistic setting, showing how it would look and function in everyday environments. Unlike standard product rendering, which presents the item against a plain background, lifestyle rendering adds context, lighting, and carefully designed surroundings to create a more engaging and relatable visual. This approach helps customers visualize how a product fits into their own spaces, making it a powerful tool for marketing and sales.
Why should I use lifestyle renderings instead of traditional photography?
Can lifestyle renderings show different material or color variations of my product?
Do you create custom 3D models, or do I need to provide them?
Can I use lifestyle renderings for e-commerce platforms like Amazon and Shopify? Are these renderings suitable for social media and advertising campaigns?
Your Next Milestone Starts with a Conversation
Contact UsCGI Lab is a global team with offices in Germany, the USA, and Moldova, delivering cutting-edge architectural renderings and motion graphics to clients worldwide. No matter where you are, we’re ready to bring your vision to life with creativity that knows no borders.
“Tap into our global network—contact any of our offices below.”
Office Locations
We are located in Germany, USA, and Moldova, but we work with clients from all over the world.
German Office
USA Office
Moldova Office
Choose your manager
We have Managers that speak your language. Choose you manager to ease the communication process.
Olga Pelin
Lead Project Manager
Daniela Cernatinschi
Senior Client Manager
Iasmin Akhtar
Client Manager
“ Connect with us to explore how we can bring your project to life.”
The Process of Creating
Lifestyle Product Renderings
Building a High-Quality 3D Model
The first step is creating a precise and highly detailed 3D model of the product. Every aspect of the geometry is carefully crafted to match the real-life version, ensuring accuracy in shape, proportions, and fine details. Once the model is complete, it is placed into a 3D environment that serves as the base for the final rendering.
Designing the Scene and Atmosphere
Next, the product is set within a realistic and thoughtfully designed scene that complements its purpose and style. Lighting effects, shadows, and reflections are carefully arranged to enhance the overall ambiance, making the product feel naturally integrated into its surroundings. The scene is tailored to fit the brand’s aesthetic, ensuring a cohesive and visually appealing composition.
Lighting is key in creating a captivating image, setting the mood, and emphasizing the design. It involves simulating natural and artificial light, considering materials’ reactions, and using advanced rendering techniques. Skilled lighting adds depth and realism, transforming a simple 3D model into an engaging and emotive visual representation.
Lighting is key in creating a captivating image, setting the mood, and emphasizing the design. It involves simulating natural and artificial light, considering materials’ reactions, and using advanced rendering techniques. Skilled lighting adds depth and realism, transforming a simple 3D model into an engaging and emotive visual representation.
Perfecting Textures and Materials
To achieve photo-realism, every material and surface is refined with great attention to detail. Textures are fine-tuned to capture the subtle imperfections of real-world materials, from fabric weaves to metallic reflections. This step ensures that the product interacts with light naturally, creating a visually convincing and lifelike result.
Rendering and Final Adjustments
Once the scene is fully refined, the final rendering is produced at high resolution. Multiple camera angles may be created to showcase different perspectives and highlight key features. Adjustments are made to ensure the lighting, mood, and composition align perfectly with the client’s vision. Additional shots can be rendered if needed to provide variations for marketing and advertising use.
This structured process ensures that every lifestyle rendering not only looks stunning but also effectively communicates the product’s quality, purpose, and aesthetic appeal.
This structured process ensures that every lifestyle rendering not only looks stunning but also effectively communicates the product’s quality, purpose, and aesthetic appeal.
Your Next Milestone Starts with a Conversation
Contact UsCGI Lab is a global team with offices in Germany, the USA, and Moldova, delivering cutting-edge architectural renderings and motion graphics to clients worldwide. No matter where you are, we’re ready to bring your vision to life with creativity that knows no borders.
“Tap into our global network—contact any of our offices below.”
Office Locations
We are located in Germany, USA, and Moldova, but we work with clients from all over the world.
German Office
USA Office
Moldova Office
Choose your manager
We have Managers that speak your language. Choose you manager to ease the communication process.
Olga Pelin
Lead Project Manager
Daniela Cernatinschi
Senior Client Manager
Iasmin Akhtar
Client Manager
“ Connect with us to explore how we can bring your project to life.”
Lifestyle CGI – customizable by style and color
Lifestyle CGI offers a versatile and highly customizable solution for showcasing products in carefully designed settings. Whether for furniture, home decor, electronics, or consumer goods, this service allows brands to present their products in realistic 3D environments tailored to their target audience. From minimalist interiors to luxury spaces, every scene is designed to highlight the product’s unique features and appeal.
One of the key advantages of lifestyle rendering is the ability to customize materials, colors, and styles without the need for costly reshoots. With CGI, product variations can be displayed in multiple settings, ensuring a cohesive and visually appealing presentation across e-commerce platforms, catalogs, and advertising campaigns.
One of the key advantages of lifestyle rendering is the ability to customize materials, colors, and styles without the need for costly reshoots. With CGI, product variations can be displayed in multiple settings, ensuring a cohesive and visually appealing presentation across e-commerce platforms, catalogs, and advertising campaigns.
This flexibility makes CGI lifestyle visuals an essential tool for brands, designers, and manufacturers looking to create high-quality, photorealistic images that engage and convert potential buyers. Additionally, lifestyle CGI helps businesses maintain brand consistency by ensuring all product images align with a specific aesthetic.
Whether launching a new collection or updating marketing materials, CGI allows for effortless updates and seamless integration across different platforms. The ability to quickly adapt designs to market trends and consumer preferences makes this an invaluable solution for companies aiming to stay ahead in competitive industries.
Whether launching a new collection or updating marketing materials, CGI allows for effortless updates and seamless integration across different platforms. The ability to quickly adapt designs to market trends and consumer preferences makes this an invaluable solution for companies aiming to stay ahead in competitive industries.
Industry specific examples
We’ve brought together all our best images, films, and CGI product
examples from different industries to our portfolio pages.
examples from different industries to our portfolio pages.
Photorealistic 3D Modeling
for Manufacturers
3D modeling empowers manufacturers to turn their ideas into high-quality marketing materials without the need for physical prototypes. For this project, the ability to create a photorealistic model of a fluffy chair allowed the manufacturer to showcase their product in a visually compelling way, complete with lifestyle images and dynamic lighting. This service gives manufacturers the freedom to bring any concept to life, no matter how complex, and adapt visuals to suit marketing campaigns, presentations, or client pitches. It’s a powerful tool for turning imagination into impactful, professional-grade assets.
Lifestyle Rendering for
Cosmetic Products
This lifestyle rendering project was created to showcase a line of high-end cosmetic products in a visually compelling and realistic setting. Instead of traditional product shots, CGI lifestyle scenes allow for a carefully curated environment that enhances the brand’s identity and appeal. By placing the products in elegantly designed settings, with soft lighting and premium textures, the renderings highlight the luxury and quality of the cosmetics. This approach is ideal for marketing, e-commerce, and advertising, ensuring that every detail—from the product packaging to the surrounding elements—aligns with the brand’s aesthetic. With the flexibility of CGI, multiple scene variations can be created without the need for costly reshoots, allowing brands to easily adapt their visuals for different campaigns, seasonal collections, or promotional materials.
Product Lifestyle Video with 3D Models
This project involved creating a high-quality product showcase video using detailed 3D models. The video was designed to highlight every key feature of the product, from its design and functionality to fine surface details. By leveraging 3D modeling, we provided a flexible and visually engaging solution that allowed the client to present the product from multiple angles in a clean, controlled environment. Ideal for marketing and presentations, this video helped the client effectively communicate the value of their product to his customers
Photorealistic Textile
and Fabric Products
3D modeling isn’t limited to hard surface products—soft items like blankets can also be created with stunning photorealism. This approach provides the versatility to visualize even the most intricate textures and fabrics, giving you the freedom to design and showcase anything you imagine. Take, for example, this project featuring a luxury brand blanket, where every fold and detail was crafted to meet the highest standards of realism and quality.
Get the most out of your visualsSet up a new challenge
Your Next Milestone Starts with a Conversation
Contact UsCGI Lab is a global team with offices in Germany, the USA, and Moldova, delivering cutting-edge architectural renderings and motion graphics to clients worldwide. No matter where you are, we’re ready to bring your vision to life with creativity that knows no borders.
“Tap into our global network—contact any of our offices below.”
Office Locations
We are located in Germany, USA, and Moldova, but we work with clients from all over the world.
German Office
USA Office
Moldova Office
Choose your manager
We have Managers that speak your language. Choose you manager to ease the communication process.
Olga Pelin
Lead Project Manager
Daniela Cernatinschi
Senior Client Manager
Iasmin Akhtar
Client Manager
