It’s essential to the long-term success of your company to create a positive customer experience. That means reducing friction, calming fears, and delivering exactly what customers expect. This is possible if the customer can click buttons that change particular parts (e.g., colors, materials, add-ons). Product configuration takes the guesswork out of shopping for customizable products and it ensures a smooth, worry-free transaction.
With visual product configuration you can render images not just of a fully assembled product, but each of its component parts. Then you can re-use those components, again and again, scaling your image library and displaying your highly customizable products in all their permutations.
If you sell or create configurable products (apparel, furniture, medical devices, manufacturing equipment) you surely benefit from visual product configuration.
If you’ve got a product with, say, ten different customizable parts, that could amount to hundreds (even thousands) of possible configurations.
Using a product configurator ensures that your customers won’t be forced to use their imaginations to their fullest extent and they will see what they’re getting – before they pay for it.