Get the best visual
experience through switching
colours, features, materials
and add-ons.

Product
Configuration &
Costumization

Individualized products

Product attributes such as color, size, shape, equipment, or technical details can already be selected online and customers can thus configure an end product tailored to their needs. On top of it, implementation is really easy.

Positive customer experience

Studies found that 57% of consumers will stop buying from a company altogether if a competitor provides a better experience. The fact is that a product configurator makes any customer experience better.

Individualized products

Product attributes such as color, size, shape, equipment, or technical details can already be selected online and customers can thus configure an end product tailored to their needs. On top of it, implementation is really easy.

Positive customer experience

Studies found that 57% of consumers will stop buying from a company altogether if a competitor provides a better experience. The fact is that a product configurator makes any customer experience better.

Why Choose Our 3D Product Configuration Services?

Our 3D product configuration services empower businesses to stand out from the competition and provide customers with a truly immersive and personalized shopping experience. With a focus on customization, visual realism, and streamlined usability, we are your ideal partner in embracing the future of product personalization.
Contact Us

Contact Us

Let’s build the future together

Choose your manager

We have Managers that speak your language. Choose you manager to ease the communication process.

Olga Pelin

Lead Project Manager
English
German

Daniela Cernatinschi

Senior Client Manager
English
German
French

Iasmin Akhtar

Client Manager
English
German

Office Locations

We are located in Germany, USA, and Moldova, but we work with clients from all over the world.

Germany

D-10719, Berlin Kurfürstendamm 21

USA

SC 29577, Myrtle Beach, 5105 North Kings

Moldova

MD-2068, Chisinau, Moscova Blvd. 11/8

Let’s have a chat and talk about you project

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What is a 3D product configurator?

A 3D product configurator is a way to let customers personalize a product to their specifications. The added bonus of the 3D element is that it allows your customers to interact with your products online in real time. Plus, they can select custom options and watch them transform instantly, even if you don’t have those customized products already manufactured.

Why invest in a 3D configurator?

Here are some reasons to invest in a 3D configurator:

  1. Buyers want customization;
  2. Seeing is believing;
  3. The future of manufacturing is on-demand;
  4. You get the “WOW” factor

How to use a 3D product configurator in business?

Online shopping is evolving rapidly. The model of displaying photographs and product descriptions is no longer enough to keep up with customer tastes and needs.Customers want control over the experience, as well as input into the shiny new product they are paying hard-earned money for. But before they click buy, they also want peace of mind about what they’re actually getting. 3D product visualization gives them just that.

What guarantee do you give that product configuration will increase my sales?

We do not take the responsibility to guarantee sales for your company, as it depends on several other factors. But we do guarantee customer engagement towards your products and we do guarantee that the interactive factor will leave them impressed.

Steps in creating a high-end 3D model

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Step 1
Model the product
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Step 2
Define options
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Step 3
Implement interactivity
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Step 4
Optimize user experience

Model the product

The first crucial step in creating a 3D product configuration is to develop detailed 3D models of your products. Depending on the complexity of your products, you can utilize professional 3D modeling software such as Blender, Autodesk Maya, 3ds Max, or other similar tools. These software applications enable you to design intricate and realistic representations of your products. When creating the 3D models, make sure to incorporate all the possible customizable features you wish to offer to your customers. These features might include different color options, various material choices, adjustable dimensions, additional accessories, and any other unique characteristics that can be modified or personalized.

Define options

After successfully creating the 3D models, the next step is to identify and define all the customization options that your customers will have access to. Take the time to carefully think through the various possible customizations and ensure that they align with the product’s design and manufacturing capabilities. Consider offering a wide range of choices to provide customers with a truly personalized experience. For example, if you’re selling furniture, the customization options could include choosing fabric types, color combinations, leg designs, armrest styles, and more.

Implement interactivity

To allow users to configure the product, you’ll need to create an interactive system with a graphical user interface (GUI) or through a web platform. This system should enable users to select their desired options and see how their product looks in real-time based on their choices. This may require programming knowledge and integration with 3D models and graphical interfaces.

Optimize user experience

Ensure the user experience is intuitive and user-friendly. Conduct tests and gather feedback to identify any issues or difficulties users may encounter. Make sure the system is responsive and can work across different devices, from desktops to mobile devices.

Enhancing Customer Experience: The Power of 3D Product Configuration

Imagine a scenario where a customer can interact with a product in a virtual environment, customizing colors, materials, sizes, and features in real-time. With 3D product configuration, customers are no longer limited to static images or standard choices. They can now actively participate in the creative process, making decisions that align precisely with their preferences and requirements.
The benefits of 3D product configuration extend beyond just aesthetics. It enables a deeper level of customer engagement, leading to increased trust and loyalty towards the brand. When customers can visualize and customize products before purchasing, they gain a sense of ownership and confidence in their buying decisions, resulting in reduced returns and higher customer satisfaction.

Industry specific examples

We’ve brought together all our best images, films, and product
configuration examples from different industries to our portfolio pages.
AUTOMOTIVE INDUSTRY PORTFOLIO

Configuration in the Automotive

Product Configuration is reshaping the automotive industry, offering customers the power to personalize their dream vehicles. This cutting-edge technology allows users to choose from a wide range of options, from colors to advanced features. Beyond customer satisfaction, it streamlines production, reduces waste, and provides valuable market insights for automakers.

FURNITURE PORTFOLIO

Furniture Product Configuration

Furniture Product Configuration empowers customers to customize every aspect of their furniture, from style to dimensions. This technology streamlines production, reduces waste, and provides valuable market insights for manufacturers. Say hello to furniture that fits your space and reflects your unique taste.

FASHION INDUSTRY PORTFOLIO

Fashion Industry Configuration

Product Configuration is revolutionizing fashion, empowering customers to personalize their style. Design your clothing, shoes, and accessories with fabrics, colors, and fits of your choice. For brands, it streamlines production, reduces waste, and unveils valuable trend insights. Embrace the era of bespoke fashion – uniquely yours, effortlessly chic.

TECHNOLOGY PORTFOLIO

Tailoring Technology

Product Configuration is revolutionizing technology, enabling personalized customization for users. From hardware to software, tailor tech solutions to fit specific needs. Manufacturers benefit from streamlined production and market insights. Embrace tech uniquely designed for your world.

Get the most out of your visuals

Set up a new challenge.

Contact Us

Contact Us

Let’s build the future together

Choose your manager

We have Managers that speak your language. Choose you manager to ease the communication process.

Olga Pelin

Lead Project Manager
English
German

Daniela Cernatinschi

Senior Client Manager
English
German
French

Iasmin Akhtar

Client Manager
English
German

Office Locations

We are located in Germany, USA, and Moldova, but we work with clients from all over the world.

Germany

D-10719, Berlin Kurfürstendamm 21

USA

SC 29577, Myrtle Beach, 5105 North Kings

Moldova

MD-2068, Chisinau, Moscova Blvd. 11/8

Let’s have a chat and talk about you project

Please enable JavaScript in your browser to complete this form.
Name
CGI Lab form is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you. If you consent to us contacting you for this purpose, please tick below to say how you would like us to contact you: