Professional CGI Services. See What We're Up To on Social Media
Product Modeling Services
Video & Photoshoot Alternative
We have to acknowledge that reality doesn’t always increase sales at its highest. Creating a fun and interactive experience for your consumers to discover how this works is possible through the use of 3D modeling, as long as your brand is trying to showcase a new product design.
3D Model Creation
3D model creation is a CG service widely used in architecture, interior and product design, as well as the automotive and gaming industries. Manufacturers can benefit from plenty of opportunities for their business by collaborating with a professional 3D modeling company. Without stunning renderings and top-quality 3D models a great marketing campaign is unlikely to take place.
Video & Photoshoot Alternative
We have to acknowledge that reality doesn’t always increase sales at its highest. Creating a fun and interactive experience for your consumers to discover how this works is possible through the use of 3D modeling, as long as your brand is trying to showcase a new product design.
3D Model Creation
3D model creation is a CG service widely used in architecture, interior and product design, as well as the automotive and gaming industries. Manufacturers can benefit from plenty of opportunities for their business by collaborating with a professional 3D modeling company. These companies deliver fast and convenient prototyping, quality motion solutions, as well as excellent 3D renderings for a wide range of purposes — catalogues, listings, online and offline ads, social media and so on. Without stunning renderings and top-quality 3D models a great marketing campaign is unlikely to take place.
What is Product Modeling?
3D product modeling transforms concepts into detailed, accurate digital representations, making it an essential tool for manufacturing, marketing, and e-commerce. Whether for visualizing prototypes, creating photorealistic renders, or producing interactive 3D assets, this service helps businesses present their products with precision and flexibility. With advanced 3D modeling, products can be showcased from every angle, customized in different materials or colors, and integrated into various settings without the need for physical samples. This process streamlines production, enhances marketing visuals, and provides a cost-effective way to create high-quality images for online stores, advertisements, and presentations.
Got Questions? We’ve Got Answers
Learn more about how we work and what we offer. From project details to delivery – we’ve got you covered.
Why should I use 3D modeling instead of real product photography?
3D product modeling offers greater flexibility, cost efficiency, and creative control compared to traditional product photography. There’s no need for physical prototypes, expensive studio setups, or reshoots. With 3D modeling, products can be placed in any environment, adjusted for different lighting conditions, and easily modified to match evolving branding or design updates. It’s a scalable solution that works for marketing, e-commerce, and pre-production visualization, all without the limitations of traditional photography.
How long does it take to create a 3D model of a product?
Do you provide 3D models optimized for AR/VR applications?
Can you create animations of the product, such as assembly or function demonstrations?
Can 3D models be integrated into an interactive configurator for my website?
Your Next Milestone Starts with a Conversation
Contact UsCGI Lab is a global team with offices in Germany, the USA, and Moldova, delivering cutting-edge architectural renderings and motion graphics to clients worldwide. No matter where you are, we’re ready to bring your vision to life with creativity that knows no borders.
“Tap into our global network—contact any of our offices below.”
Office Locations
We are located in Germany, USA, and Moldova, but we work with clients from all over the world.
German Office
USA Office
Moldova Office
Choose your manager
We have Managers that speak your language. Choose you manager to ease the communication process.
Olga Pelin
Lead Project Manager
Daniela Cernatinschi
Senior Client Manager
Iasmin Akhtar
Client Manager
“ Connect with us to explore how we can bring your project to life.”
Steps in Creating a High-End 3D Model
Topology Creation
The process begins with constructing the 3D model’s structure, ensuring clean and optimized topology. This step defines the shape, proportions, and intricate details while maintaining a balanced polygon count. Proper topology is essential for achieving a high-quality model that not only looks accurate but also functions well in different applications, such as rendering, animation, or real-time use in AR/VR. A well-optimized mesh ensures smoother performance and better material application while avoiding unnecessary complexity that can slow down rendering times.
Depending on the project requirements, topology can be fine-tuned for either high-poly models, which capture every small detail for close-up shots, or low-poly models, optimized for interactive applications such as web-based configurators and mobile AR viewers.
Depending on the project requirements, topology can be fine-tuned for either high-poly models, which capture every small detail for close-up shots, or low-poly models, optimized for interactive applications such as web-based configurators and mobile AR viewers.
Creating Textures and Setting Up Photo-Realistic Materials
Once the base model is complete, high-quality textures and materials are applied to enhance realism. This involves creating realistic surface properties, including subtle imperfections, roughness variations, and proper reflectivity. Texturing is a crucial step in ensuring that materials look convincing under different lighting conditions, whether the product has glossy plastic, brushed metal, natural wood, or soft fabric elements. UV mapping is carefully done to ensure that textures align correctly and scale properly across the model’s surface.
Additionally, procedural texturing techniques may be used to generate dynamic material effects, ensuring that the final product looks as natural and accurate as possible. By simulating the way real-world materials interact with light, this step significantly enhances the overall realism and visual appeal of the model.
Additionally, procedural texturing techniques may be used to generate dynamic material effects, ensuring that the final product looks as natural and accurate as possible. By simulating the way real-world materials interact with light, this step significantly enhances the overall realism and visual appeal of the model.
Setting Lighting and Minor Tweaks
Lighting plays a fundamental role in making a 3D model look realistic and engaging. Proper lighting setup ensures that the materials and textures respond naturally to different conditions, highlighting the product’s form and depth. Depending on the purpose of the model, different lighting setups may be used. For product visualization, studio lighting with soft shadows and controlled reflections may be implemented. For architectural visualization, natural sunlight and environmental lighting may be added to create a convincing indoor or outdoor atmosphere.
Additional tweaks at this stage include adjusting the intensity and direction of light, fine-tuning the shadows for added realism, and ensuring that all material properties react correctly. Minor post-processing adjustments may also be applied to improve the final visual impact before rendering. This step ensures that the final output maintains a professional and highly detailed appearance.
Additional tweaks at this stage include adjusting the intensity and direction of light, fine-tuning the shadows for added realism, and ensuring that all material properties react correctly. Minor post-processing adjustments may also be applied to improve the final visual impact before rendering. This step ensures that the final output maintains a professional and highly detailed appearance.
Camera Setting and Rendering
The final step is positioning the camera and rendering the scene to generate high-quality images or animations. Camera placement is essential to ensure the best possible presentation of the model, whether it’s a detailed close-up, an interactive 360-degree turntable, or a dynamic animation showcasing functionality. Multiple perspectives may be set up to provide a comprehensive view of the product, making it easier for clients and customers to understand its design and usability.
Once the best angles are determined, the rendering process begins. This step involves calculating light interactions, reflections, and textures to produce realistic visuals. If required, additional shots may be rendered to showcase variations in color, material, or lighting conditions. The final result is a polished and highly detailed set of 3D images or animations, ready for use in marketing materials, product catalogs, online stores, or interactive platforms.
Once the best angles are determined, the rendering process begins. This step involves calculating light interactions, reflections, and textures to produce realistic visuals. If required, additional shots may be rendered to showcase variations in color, material, or lighting conditions. The final result is a polished and highly detailed set of 3D images or animations, ready for use in marketing materials, product catalogs, online stores, or interactive platforms.
Cutting-Edge Visualization for Modern Brands
E-commerce and digital marketing are evolving, and static product images are no longer enough to capture consumer attention. High-quality 3D product modeling allows brands to showcase their products in more engaging and interactive ways, making it easier to stand out in a competitive market.
With 3D visualization, businesses can present their products from every angle, highlight intricate details, and create multiple variations without the need for costly reshoots. Whether for online stores, social media promotions, or interactive experiences, 3D models provide flexibility and efficiency that traditional photography simply cannot match.
With 3D visualization, businesses can present their products from every angle, highlight intricate details, and create multiple variations without the need for costly reshoots. Whether for online stores, social media promotions, or interactive experiences, 3D models provide flexibility and efficiency that traditional photography simply cannot match.
From rotating 360-degree product views to customizable color and material variations, 3D modeling enhances the customer experience and increases buyer confidence. It allows customers to explore products in ways that static images cannot, making the decision-making process more informed and engaging.
This technology is transforming how brands connect with their audiences, creating a seamless bridge between digital marketing and real-world products. By integrating 3D models into product presentations, businesses can elevate their online presence, improve engagement, and streamline content creation across multiple platforms.
This technology is transforming how brands connect with their audiences, creating a seamless bridge between digital marketing and real-world products. By integrating 3D models into product presentations, businesses can elevate their online presence, improve engagement, and streamline content creation across multiple platforms.
Industry specific examples
We’ve brought together all our best images, films, and CGI product
examples from different industries to our portfolio pages.
examples from different industries to our portfolio pages.
Product Modeling for Residential Interiors
Our professional 3D visualizers design a digital model, using the dimensions and floor plan of the actual sceneThis project showcases the detailed 3D modeling of high-end residential interiors, where every furniture piece and custom design element was carefully crafted to reflect the project’s aesthetic. From intricate wood textures to soft fabric finishes, each model was designed to match real-world materials and proportions, ensuring a seamless integration into the overall interior. By using 3D product modeling, the design team had full control over customization, allowing for multiple material variations and layout adjustments before finalizing the space. This process not only enhanced visualization but also provided a highly accurate reference for production and design approvals.
Photorealistic 3D Modeling
for Manufacturers
3D modeling empowers manufacturers to turn their ideas into high-quality marketing materials without the need for physical prototypes. For this project, the ability to create a photorealistic model of a fluffy chair allowed the manufacturer to showcase their product in a visually compelling way, complete with lifestyle images and dynamic lighting. This service gives manufacturers the freedom to bring any concept to life, no matter how complex, and adapt visuals to suit marketing campaigns, presentations, or client pitches. It’s a powerful tool for turning imagination into impactful, professional-grade assets.
Product Modeling for Cosmetic Brands
When it comes to cosmetics, every detail matters. Our product modeling and digitalization service highlights the beauty and craftsmanship of your products, whether it’s a sleek lipstick tube or a luxurious skincare bottle. We create realistic 3D visuals and animations that make your products shine, perfect for ads, websites, or presentations. This service helps you connect with your audience by showcasing what makes your brand stand out in a clear and striking way.
Product Modeling and 3D Animation
3D modeling combined with animation offers unmatched possibilities for showcasing product design and functionality. In this project, a photorealistic chair was modeled and animated to demonstrate its assembly process—something only achievable with 3D animation. This approach allows manufacturers to visually communicate complex ideas in a clear and engaging way, making it ideal for marketing, client presentations, and instructional purposes. It’s a versatile solution that elevates how products are presented and understood.
Get the most out of your visualsSet up a new challenge
Your Next Milestone Starts with a Conversation
Contact UsCGI Lab is a global team with offices in Germany, the USA, and Moldova, delivering cutting-edge architectural renderings and motion graphics to clients worldwide. No matter where you are, we’re ready to bring your vision to life with creativity that knows no borders.
“Tap into our global network—contact any of our offices below.”
Office Locations
We are located in Germany, USA, and Moldova, but we work with clients from all over the world.
German Office
USA Office
Moldova Office
Choose your manager
We have Managers that speak your language. Choose you manager to ease the communication process.
Olga Pelin
Lead Project Manager
Daniela Cernatinschi
Senior Client Manager
Iasmin Akhtar
Client Manager
